Align Marketing Campaigns with Profiles of Your “Best Customers”
An estimated 294 billion emails (Worldwide) and 660 million mailpieces (in the U.S.) are sent each day, according to the United States Postal Service® and Radicati Group.
As inboxes continue to flow with information, consumers are becoming more adept at scanning through messages and giving attention to information that is relevant to their interests. Messages that appear to lack relevancy are likely to go unnoticed.
Customer Profiling
Increase Campaign Relevancy with Customer Profiling
Customer profiling is your first step to increasing response rates and sending targeted and relevant messages. Identify the key demographics, lifestyles, and buying behaviors that make up your “best customers” and target prospects with similar characteristics. These “look-a-like” prospects represent your best markets and are more likely to find your offers relevant – and respond.
Save Time, Money and Cut Acquisition Costs
Weeding out unresponsive segments and targeting the prospects that match your “best customers” can also help you reduce marketing costs and achieve a higher ROI.
- REDUCE COSTS: Target prospects that “look like” your most valuable customers
- MAXIMIZE RESPONSE: Send highly targeted offers to similar customer segments
- EXPAND MARKETSHARE: Tweak existing products to appeal to unresponsive customers
- INCREASE SALES: Develop additional products to match the needs of customer profiles
Ask Anchor how customer profiling can help you improve customer retention, acquisition, up-selling and more!
For more information, contact your Sales Executive or Nancy Atwood at 631-306-9364.
Email nancy@anchorcomputer.com
