Anchor Computer

A recent study has shown an increase in email marketing click-thru rates by up to 20% for marketers who personalize subject lines.

Imagine the possibilities… if you were to go beyond first name personalization and engaged customers based on their interests, lifestyles and buying behaviors.

Here are 3 ways you can market to customers on a more personalized one-to-one level, and bring your ROI to new heights.

1. Data Enhancement: Send messages and offers that appeal directly to your customer’s needs….

Enhancing your file with demographic data allows you to add valuable information and segment your offers based on your customer’s interests, lifestyles and buying behaviors.  Marketing that directly addresses your customer’s wants and needs are more valued and more likely to get a response. For example, you probably wouldn’t get a great response if you sent a promotion on pet food to a household without pets.

If you are marketing to consumers, overlay information such as age, marital status, presence of children, income, homeowner, buying behaviors, and lifestyle interests.

If you are a business-to-business marketer, choose from firmographics such as number of employees, sales volume, and SIC codes.

2. Customer Profiling: Get to know your customers better!

Taking a “snap shot” of your marketing database allows you to identify the key characteristics that make up the customers on your list.  Profile customers based on key demographics, lifestyle, purchase history, and even predict who will make their next purchase.  You can also define your “best” and most profitable customers, and target new prospects just like them.  Aligning marketing efforts with customer profiles is a great way to gain insight on who your customers are, so you can communicate on a more one-to-one level and boost your marketing ROI.

3. CRM Retargeting: Deliver highly personalized web ads to your offline contacts (CRM).

CRM Retargeting leverages your offline data and delivers custom online display ads to your contacts as they surf the web.  Serve custom banner ads across 98% of major websites, based on your customer’s wants and needs.  Increase your ad relevance by enhancing your contact data using the data enhancement and customer profiling services mentioned above.

Use retargeting to improve your current online display advertising performance, increase the effectiveness of your email and direct mail efforts, and keep your brand in front of customers – driving them back to your website.

Maximize campaign relevancy and personalization in your marketing today!  Anchor can help you develop and implement programs that deliver specific messages, to specific customers, at a specific point in time, then track and evaluate results.

Geo-Targeted Marketing

Anchor will match your records at an address level and append census tract, block group, and latitude/longitudinal coordinates to your marketing database or customer file. If a match cannot be made at the address level, secondary levels such as Zip+4, Zip+2 and Zip code level will then be matched for maximum coverage.

This data has proven invaluable to clients that utilize radius coding in their marketing efforts to research new store locations…determine distance to retail outlets…or develop sales territories.

Dealer Radius Processing

Our dealer radius system allows you to target your direct mail promotions within your defined retail location market area. By entering the ZIP+4® geo-coding point, or your store’s location and the mile radius you may wish to penetrate. Our system will provide you with all the applicable zip codes within your retail locations trading area.

Farmingdale, NY and South Hackensack, NJ — Leading multichannel list management, brokerage and data services firms, Anchor Computer and Ethnic Technologies LLC., the leader in multicultural marketing, today announced agreements to utilize each other’s areas of specialization in order to give their list rental customers improved targeting and expanded reach, respectably.

Anchor will be using Ethnic Technologies to quickly and accurately identify ethnicity, language preference, country of origin, and religion on their managed and response-based, postal, phone and e-mail lists. This comprehensive breakdown enables Anchor to better tailor its clients’ direct marketing needs; ensuring messages are reaching the intended audience.

(read full news release)

“Facebook was the most visited site on the internet in the US for 2010, beating Google out of its crown.” – Hitwise

As social media evolves, it continues to prove its place in the corporate marketing mix and is clearly making an impact on the way businesses communicate with their customers.

A recent survey from Digital Brand Expressions reported that 78% of the corporate respondents were using social media in 2010, 59% said they did not have a strategic plan in place to guide activities, and 31% of those have no metrics to measure the ROI of social media activities.

How well can you answer the following questions about your social media initiatives:

• Is Social Media an effective medium for your organization?
• How many of your customers and prospects are using social media?
• Which social network is most used by your customers?
• Are you concentrating on the right social networks?
• Which strategies will work with your audience?
• Are you using every opportunity to connect with customers?

A first step towards  implementing a corporate social strategy is to get an idea of where your customers are on the social landscape.

Our Social Media Append service will match your customer file on first name, last name and postal or email address and append valuable social media data to individual customer records. Once social data has been appended, an in-depth analysis can be performed, arming you with insightful information to leverage the data towards an effective social media plan and overall strategy. Learn which social networks your customers are most active on,  build effective audience segments and engage customers on a new a targeted level.

Append 2 Data Elements to Your File & Add a 3rd for FREE…

Industry experts agree- the more relevance infused into your marketing the stronger your ROI. Enhancing your file with demographic data allows you to add valuable information and segment your offers.

If you are a consumer mailer choose from demographics such as age, income, presence of children, home value.

If you are a business-to-business mailer choose from firmographics like mail order responders, number of employees, sales volume, and SIC codes.

Anchor’s Demographic Append service can be used to:

• Profile success in current customer segments.
• Improve prospect selection and segmentation.
• Target relevant offers.
• Exclude unprofitable segments.
• Develop Look-a-Like/Predictive Models.

Match your file to our consumer or business database and benefit from
INCREASED MATCH RATES, depending on variable selects.