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Target Customers Within Driving Distance of Any Location

July 29th, 2011 No comments
GeoCoding

Geo-Targeted Marketing

Anchor will match your records at an address level and append census tract, block group, and latitude/longitudinal coordinates to your marketing database or customer file. If a match cannot be made at the address level, secondary levels such as Zip+4, Zip+2 and Zip code level will then be matched for maximum coverage.

This data has proven invaluable to clients that utilize radius coding in their marketing efforts to research new store locations…determine distance to retail outlets…or develop sales territories.

Dealer Radius Processing

Our dealer radius system allows you to target your direct mail promotions within your defined retail location market area. By entering the ZIP+4® geo-coding point, or your store’s location and the mile radius you may wish to penetrate. Our system will provide you with all the applicable zip codes within your retail locations trading area.

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