Anchor Computer

A recent study has shown an increase in email marketing click-thru rates by up to 20% for marketers who personalize subject lines.

Imagine the possibilities… if you were to go beyond first name personalization and engaged customers based on their interests, lifestyles and buying behaviors.

Here are 3 ways you can market to customers on a more personalized one-to-one level, and bring your ROI to new heights.

1. Data Enhancement: Send messages and offers that appeal directly to your customer’s needs….

Enhancing your file with demographic data allows you to add valuable information and segment your offers based on your customer’s interests, lifestyles and buying behaviors.  Marketing that directly addresses your customer’s wants and needs are more valued and more likely to get a response. For example, you probably wouldn’t get a great response if you sent a promotion on pet food to a household without pets.

If you are marketing to consumers, overlay information such as age, marital status, presence of children, income, homeowner, buying behaviors, and lifestyle interests.

If you are a business-to-business marketer, choose from firmographics such as number of employees, sales volume, and SIC codes.

2. Customer Profiling: Get to know your customers better!

Taking a “snap shot” of your marketing database allows you to identify the key characteristics that make up the customers on your list.  Profile customers based on key demographics, lifestyle, purchase history, and even predict who will make their next purchase.  You can also define your “best” and most profitable customers, and target new prospects just like them.  Aligning marketing efforts with customer profiles is a great way to gain insight on who your customers are, so you can communicate on a more one-to-one level and boost your marketing ROI.

3. CRM Retargeting: Deliver highly personalized web ads to your offline contacts (CRM).

CRM Retargeting leverages your offline data and delivers custom online display ads to your contacts as they surf the web.  Serve custom banner ads across 98% of major websites, based on your customer’s wants and needs.  Increase your ad relevance by enhancing your contact data using the data enhancement and customer profiling services mentioned above.

Use retargeting to improve your current online display advertising performance, increase the effectiveness of your email and direct mail efforts, and keep your brand in front of customers – driving them back to your website.

Maximize campaign relevancy and personalization in your marketing today!  Anchor can help you develop and implement programs that deliver specific messages, to specific customers, at a specific point in time, then track and evaluate results.

An estimated 294 billion emails (Worldwide) and 660 million mailpieces (in the U.S.) are sent each day, according to the United States Postal Service® and Radicati Group.

As inboxes continue to flow with information, consumers are becoming more adept at scanning through messages and giving attention to information that is relevant to their interests. Messages that appear to lack relevancy are likely to go unnoticed.

Customer Profiling

Increase Campaign Relevancy with Customer Profiling
Customer profiling is your first step to increasing response rates and sending targeted and relevant messages. Identify the key demographics, lifestyles, and buying behaviors that make up your “best customers” and target prospects with similar characteristics. These “look-a-like” prospects represent your best markets and are more likely to find your offers relevant – and respond.

Save Time, Money and Cut Acquisition Costs
Weeding out unresponsive segments and targeting the prospects that match your “best customers” can also help you reduce marketing costs and achieve a higher ROI.

• REDUCE COSTS: Target prospects that “look like” your most valuable customers
• MAXIMIZE RESPONSE: Send highly targeted offers to similar customer segments
  
• EXPAND MARKETSHARE: Tweak existing products to appeal to unresponsive customers
• INCREASE SALES: Develop additional products to match the needs of customer profiles

Ask Anchor how customer profiling can help you improve customer retention, acquisition, up-selling and more!

For more information, contact your Sales Executive or Nancy Atwood at 631-306-9364.
Email nancy@anchorcomputer.com

“Facebook was the most visited site on the internet in the US for 2010, beating Google out of its crown.” – Hitwise

As social media evolves, it continues to prove its place in the corporate marketing mix and is clearly making an impact on the way businesses communicate with their customers.

A recent survey from Digital Brand Expressions reported that 78% of the corporate respondents were using social media in 2010, 59% said they did not have a strategic plan in place to guide activities, and 31% of those have no metrics to measure the ROI of social media activities.

How well can you answer the following questions about your social media initiatives:

• Is Social Media an effective medium for your organization?
• How many of your customers and prospects are using social media?
• Which social network is most used by your customers?
• Are you concentrating on the right social networks?
• Which strategies will work with your audience?
• Are you using every opportunity to connect with customers?

A first step towards  implementing a corporate social strategy is to get an idea of where your customers are on the social landscape.

Our Social Media Append service will match your customer file on first name, last name and postal or email address and append valuable social media data to individual customer records. Once social data has been appended, an in-depth analysis can be performed, arming you with insightful information to leverage the data towards an effective social media plan and overall strategy. Learn which social networks your customers are most active on,  build effective audience segments and engage customers on a new a targeted level.

Append 2 Data Elements to Your File & Add a 3rd for FREE…

Industry experts agree- the more relevance infused into your marketing the stronger your ROI. Enhancing your file with demographic data allows you to add valuable information and segment your offers.

If you are a consumer mailer choose from demographics such as age, income, presence of children, home value.

If you are a business-to-business mailer choose from firmographics like mail order responders, number of employees, sales volume, and SIC codes.

Anchor’s Demographic Append service can be used to:

• Profile success in current customer segments.
• Improve prospect selection and segmentation.
• Target relevant offers.
• Exclude unprofitable segments.
• Develop Look-a-Like/Predictive Models.

Match your file to our consumer or business database and benefit from
INCREASED MATCH RATES, depending on variable selects.