Anchor Computer

A CRM Database is essential for making customer-centric decisions that drive results…

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For every marketer, a relational marketing database represents an opportunity to collect valuable data about customers and prospects, leverage insightful information and make smarter marketing decisions that drive consumers toward taking action.

Improve Customer Engagement, Reduce Costs & Boost Sales

Anchor’s offers a one-stop solution to initiate and maintain a database marketing effort -without exhausting your entire budget. Let us show how you can have a custom relational for making more informed and successful marketing decisions…

• Profile existing customers and model future behavior!
• Identify customer-buying patterns!
• Eliminate costly duplicate mailings!
• Increase ROI with improved response at less cost!
• Increase cross and up selling!
• Reduce channel clutter!
• Track past events!

Contact us today for a FREE DATABASE EVALUATION!
Whether you’re looking to outsource your database or require consulting or software for maintaining your database in-house, Anchor can help!

An estimated 294 billion emails (Worldwide) and 660 million mailpieces (in the U.S.) are sent each day, according to the United States Postal Service® and Radicati Group.

As inboxes continue to flow with information, consumers are becoming more adept at scanning through messages and giving attention to information that is relevant to their interests. Messages that appear to lack relevancy are likely to go unnoticed.

Customer Profiling

Increase Campaign Relevancy with Customer Profiling
Customer profiling is your first step to increasing response rates and sending targeted and relevant messages. Identify the key demographics, lifestyles, and buying behaviors that make up your “best customers” and target prospects with similar characteristics. These “look-a-like” prospects represent your best markets and are more likely to find your offers relevant – and respond.

Save Time, Money and Cut Acquisition Costs
Weeding out unresponsive segments and targeting the prospects that match your “best customers” can also help you reduce marketing costs and achieve a higher ROI.

• REDUCE COSTS: Target prospects that “look like” your most valuable customers
• MAXIMIZE RESPONSE: Send highly targeted offers to similar customer segments
  
• EXPAND MARKETSHARE: Tweak existing products to appeal to unresponsive customers
• INCREASE SALES: Develop additional products to match the needs of customer profiles

Ask Anchor how customer profiling can help you improve customer retention, acquisition, up-selling and more!

For more information, contact your Sales Executive or Nancy Atwood at 631-306-9364.
Email nancy@anchorcomputer.com

5 Part Blog Series: Part 2 – KISS (Keep It Simple Stupid)

It’s a very old principle, but one which works fairly well!  In other words, don’t try and do too much with your marketing database. It is very easy to become enamored with the elegant, complex database solution. However, when building your first database, it is better to start small, support a single marketing program and work to guarantee success with achievable goals.

Large complex databases take longer to complete and increase the likelihood of missed deadlines and lost opportunities. By simplifying the database as much as possible, you increase your chances for a successful implementation.

It is important to set realistic timeline expectations for building the database. Most relational databases will take from 10-12 weeks to complete. This longer timeframe is because, by design, relational databases deal with more complex issues in maintaining data. The structure and processing for maintaining the complex linkages must be thought through completely!

All too often, people expect a relational database to be built in 4-6 weeks and to get the business, many vendors will agree to the quick turn-around. Cutting yourself short on time is a quick path to disaster! The vendor will be forced to take short-cuts to deliver the database on time, which will result in you not receiving the best possible results.

When working with the database designer during the initial database build, remain skeptical about the need for all the requested data. Make sure there is a proven marketing requirement for the data allowing it to be incorporated into the database.

As an example, consider product related information. In a database intended to support acquisition efforts, it is not likely that you would need to incorporate product data into the marketing database. However, for a loyalty program, product purchase history and data about the product may be very useful in executing the marketing campaign.  Not all databases support only a single marketing program, so keep in mind your objectives, as well as the marketing requirement when evaluating data for inclusion in the marketing database.

KEEP IT SIMPLE!

Read Blog Series: Critical Factors in Building a Marketing Database

Part 1 – Begin at the End!  Define Your Objectives

Part 2 – KISS (Keep It Simple Stupid)

Part 3 – Standardize/Normalize Your Data

Part 4 – Create An Accurate Budget

Part 5 – Set Measurable Objectives

Summary