Anchor Computer

A recent study has shown an increase in email marketing click-thru rates by up to 20% for marketers who personalize subject lines.

Imagine the possibilities… if you were to go beyond first name personalization and engaged customers based on their interests, lifestyles and buying behaviors.

Here are 3 ways you can market to customers on a more personalized one-to-one level, and bring your ROI to new heights.

1. Data Enhancement: Send messages and offers that appeal directly to your customer’s needs….

Enhancing your file with demographic data allows you to add valuable information and segment your offers based on your customer’s interests, lifestyles and buying behaviors.  Marketing that directly addresses your customer’s wants and needs are more valued and more likely to get a response. For example, you probably wouldn’t get a great response if you sent a promotion on pet food to a household without pets.

If you are marketing to consumers, overlay information such as age, marital status, presence of children, income, homeowner, buying behaviors, and lifestyle interests.

If you are a business-to-business marketer, choose from firmographics such as number of employees, sales volume, and SIC codes.

2. Customer Profiling: Get to know your customers better!

Taking a “snap shot” of your marketing database allows you to identify the key characteristics that make up the customers on your list.  Profile customers based on key demographics, lifestyle, purchase history, and even predict who will make their next purchase.  You can also define your “best” and most profitable customers, and target new prospects just like them.  Aligning marketing efforts with customer profiles is a great way to gain insight on who your customers are, so you can communicate on a more one-to-one level and boost your marketing ROI.

3. CRM Retargeting: Deliver highly personalized web ads to your offline contacts (CRM).

CRM Retargeting leverages your offline data and delivers custom online display ads to your contacts as they surf the web.  Serve custom banner ads across 98% of major websites, based on your customer’s wants and needs.  Increase your ad relevance by enhancing your contact data using the data enhancement and customer profiling services mentioned above.

Use retargeting to improve your current online display advertising performance, increase the effectiveness of your email and direct mail efforts, and keep your brand in front of customers – driving them back to your website.

Maximize campaign relevancy and personalization in your marketing today!  Anchor can help you develop and implement programs that deliver specific messages, to specific customers, at a specific point in time, then track and evaluate results.

Spring is here.  Whether you have email, telemarketing, or direct mail lists, having accurate, reliable information that’s updated regularly is the key to staying in touch with contacts year round.

Nearly every contact database accumulates inaccurate or out-of-date information and it is estimated about 25-30% of data goes bad each year.  People relocate, change jobs, change service providers, they even change names.  Plus, there may be duplicate contact records or data that was never good due to typos or bogus information.

Click here to save 25% off List Hygiene Services!

How does your data measure up?

• 1/3 of  emails are lost to list churn,  bounces, and SPAM complaints every year.
• 14% of all phone numbers go bad, as over 40 million people move annually.
•  8% of all Standard Mail^TM is undeliverable because of incorrect addresses.

You’re not alone!

Deliverability, and getting your messages in front of  target customers or prospects, remains a key challenge for marketers. In fact, a MarketingSherpa study found this as a very important challenge for over 55% of marketers last year.

So what can you do?

You can ensure your contact lists are current and accurate by enhancing, appending and/or verifying your database.  Here are 3 highly recommended services to get you started:

Email List Hygiene & ECOA - Verify and update email address lists – before you send your next campaign. Check and correct for typos, syntax errors, invalid domains, and other known bad email address. Plus, find an updated email address to reactivate customer relationships.

Postal SuperCleanse - Correct undeliverable addresses, remove deceased contacts, and update addresses of individuals who have moved. We are so confident this works we guarantee your savings will more than double the cost of this service.

Telephone Verify/Append – Increase your connect rates by making sure the numbers you have on file are up to date.  Plus, identify wireless, business, residential, and Do Not Call (Federal, State and DMA) phone numbers.

Spring cleaning your lists can help maximize your marketing opportunities, keep you in touch with contacts on your list, and increase your ROI. 

Click here to request a FREE Accuracy Test on Your File.
If you find your data needs a spring cleaning, we will give you  25% off any hygiene service above!*

Businesses that work with Anchor Computer return year after year as they recognize the ROI benefits of data cleansing and appending.  Stay in touch with more customers…improve engagement and increase sales…  It’s a win-win situation!

* First time customers only.

Holiday Email Marketing

It’s not too late to boost your holiday email marketing performance!

Catching undeliverable email addresses before your holiday campaign deploys is one of the most effective ways to increase deliverability rates, maintain good relationships with ISPs and boost holiday response.

Delivering emails to your customer inboxes this holiday season involves many components, some of which may block your email messages before they even reach your recipient. These issues can include email addresses with typos, changes of address, hard bounces, invalid, dead and reportedly bad email addresses.  Any of these problems can cause you to lose the opportunity of reaching your customers, damage your reputation with ISPs, and even worse, get you blacklisted from sending future emails.  Our Email List Hygiene service is your solution to combating these issues and getting your messages delivered to your customers.

Our process is made up of a series of algorithms that check domain, syntax, deliverability, and mailbox validity.  After the process is complete we will separate “bad addresses” and help find an updated email address in return – where there is a replacement available.

Anchor’s Email List Hygiene will increase deliverability rates by:

• Verifying email addresses are active
• Correcting general format, typos and syntax errors
• Validating SMTP servers “domain knocking”
• Flagging known “screamers” and hard bounces
• Suppressing opt-outs and DMA’s “Do Not Email”

REQUEST A FREE TEST ON YOUR FILE,  BEFORE YOU PROCEED…

We offer an OBLIGATION-FREE test report and consultation to show you how many undeliverable emails can be identified and/or corrected on your customer and prospect file, before you use our service!

CLICK HERE TO REQUEST MORE INFORMATION

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A MUST READ FOR EVERY EMAIL MARKETER:

In 2011, it was reported that only 4 out of 5 or 81% of permission-based emails reached the inbox. That means 20% of legitimate marketing emails never reached the intended recipient.

Is your email program performing as well as it should be? 

Email deliverability is VITAL to your email marketing success.  After all, an undelivered email cannot be viewed or clicked on. Keeping your list up-to-date by running regular list hygiene practices will help maintain good sender reputation scores, increase inbox deliverability and boost the performance of your marketing campaigns.

Maintaining deliverable addresses in your database and ensuring more of your organization’s emails reach the inbox is not an impossible task.

Let’s get started by identifying 5 email data issues that may cause your emails to bounce and how to fix them – before they happen.

1. General formatting, typos or syntax errors  

These invalid emails are mostly due to addresses being entered incorrectly.  They are often from people who are legitimately trying to receive your messages – and never actually receive them due to an error. (Ex: bob@@yahooo.cmo or bob2hotmale.com)

Running your file through Anchor’s list hygiene will help check for these errors types, flag them on your file and give you the option to recover the otherwise invalid emails with an updated email address replacement.

2. Dead, invalid or bogus domains

There are large quantities of free email sites that often stop offering email services to customers, leaving many emails dead or no longer working. (Ex: anglefire.com, athome.com, altavista.com)  If you send to an email using any of these domains, they are likely to deliver to a catchall mailbox, and will not notify you of a bounce back.

Our Email Validation service uses a “domain-knocking” process that determines both if a domain exists and if a mailbox on that domain is able to receive emails.  This validation process is performed with out having to send an actual test email.

3.   Email Address Changes

About 30% of email addresses are changed annually due to relocations, job changes, adding extra email addresses, or switching Internet Services Providers.

An email change of address doesn’t mean contacts do not want to hear from you.    

Running your file through our permission-based ECOA (Email Change of Address Update) service detects undeliverable emails and updates them with a new deliverable address for each contact.

4.  Email Bounce Management

A soft bounce is when an email address is temporarily unavailable.  For example, a recipient may have an “out of office” or “away on vacation” auto responder on, or their mailbox may be temporarily full. Most commonly, 3-5 soft bounce retries will be had, before an address is determined a hard bounce and removed for good. 

A hard bounce is when an email addresses is permanently non-deliverable.  Once an email is hard-bounced, it is important to not try and resend to that address.  Trying to do so can trigger email clients and or ISPs to define you as a spam sender, damage your sender reputation score, close your email account and/or blacklist your domain IP address from sending emails all together.

Sending emails and receiving a high number of bounces will tarnish your ISP reputation, almost immediately. Save time, money and avoid being blacklisted by scrubbing your file through our email validation process, first!   We’ll detect undeliverables and bounces – before you deploy your campaign. Plus, we can also process Email Change of Address updates and supply you with a new deliverable email in its place. 

5.  Spam Traps, Do No Email List, Cellular Domains and Maintenance Addresses

Mailing to any of these types of addresses can lead to being permanently blacklisted, breaking privacy laws or losing your ability to  send emails altogether.

Although removing and identifying “spam traps” from lists is very difficult, Anchor can help minimize the risks in mailing to these records by suppressing “known” spamtraps. Other risky email addresses such as fake emails (asdf@asdf), maintenance addresses (info@domain.com), known bounces, DMA do not email and cellular domain email suppression are more easily identified and very effective in keeping your email marketing compliant.

Catching undeliverable email addresses before your campaign deploys is one of the easiest and most effective ways to increase deliverability rates, maintain good relationships with ISPs and stay connected with customers.

Every company can benefit from running their email file through email list hygiene regularly.  Receive a FREE Email Validation Test Today!

Email Appending

Email Appending is a data enhancement service that allows you to communicate to offline customers and contacts via email by matching and appending permission-passed email addresses to their records.

Lift  direct mail response rates and engage offline customers  – all at a fraction of the cost of direct mail.

Here is a brief introduction to better understanding how the email append process works.

The Process is Completed in 4 Easy Steps:

1. Submit your file. Provide your customer file with names and postal addresses. Define whether you would like to match at an individual or household level, or both with individual preferred.

2. Match email addresses… Your file is matched to an opt-in email database. Industry standard match rates are approximately 25% – 35% for consumer records and 20% – 40% for business (results may vary).

3. Welcome emails are sent on your behalf. Branded welcome emails are sent on your behalf, inviting your customers to receive email from you as well as allowing them an opportunity to opt-out.

4. Accurate and Deliverable e-mails are returned to you. Deliverable, permission-approved email addresses are added to your customer file. Any opt-outs from your ‘Welcome Message’ will be included, flagged and returned to you.

Drive new business and increase customer communications by adding opt in business or consumer email addresses to your postal contact list today! Click here.

Visit E-append.com for more information!

An estimated 294 billion emails (Worldwide) and 660 million mailpieces (in the U.S.) are sent each day, according to the United States Postal Service® and Radicati Group.

As inboxes continue to flow with information, consumers are becoming more adept at scanning through messages and giving attention to information that is relevant to their interests. Messages that appear to lack relevancy are likely to go unnoticed.

Customer Profiling

Increase Campaign Relevancy with Customer Profiling
Customer profiling is your first step to increasing response rates and sending targeted and relevant messages. Identify the key demographics, lifestyles, and buying behaviors that make up your “best customers” and target prospects with similar characteristics. These “look-a-like” prospects represent your best markets and are more likely to find your offers relevant – and respond.

Save Time, Money and Cut Acquisition Costs
Weeding out unresponsive segments and targeting the prospects that match your “best customers” can also help you reduce marketing costs and achieve a higher ROI.

• REDUCE COSTS: Target prospects that “look like” your most valuable customers
• MAXIMIZE RESPONSE: Send highly targeted offers to similar customer segments
  
• EXPAND MARKETSHARE: Tweak existing products to appeal to unresponsive customers
• INCREASE SALES: Develop additional products to match the needs of customer profiles

Ask Anchor how customer profiling can help you improve customer retention, acquisition, up-selling and more!

For more information, contact your Sales Executive or Nancy Atwood at 631-306-9364.
Email nancy@anchorcomputer.com

Opt-In Email Lists - 100% Permission-Based

According to a 2011 Benchmark Survey from Focus, the top goals of today’s marketer are brand awareness and acquiring leads. Email marketing and social media  moved to the forefront as the leading tactical approaches to achieving these goals.

Marketers find the affordability and great response from an email marketing program to be highly effective.  However, finding a quality opt-in email list that targets their IDEAL prospects can be a challenge.

Anchor’s Customized Email List Rental is the solution!

5 Ways Anchor Can Maximize Customer Prospecting and Acquisition Programs:

1. Extensive Coverage of U.S. Market

Anchor’s 5.5 billion, multi-sourced, opt-in email database is one of the largest, most accurate and highly-selectable data resources, covering the U.S. marketplace.

2. 100% Verified Deliverable & CAN-SPAM Compliant

Our Email Masterfile is updated daily from our 100% permission-based and CAN-SPAM compliant resources. All email addresses are verified using our 4-Level Hygiene/Validation process and Confidence Code Scoring system.

3. Unlimited List Selectability

Target ideal customers with relevant offers by adding valuable demographic selections to your list rental. Choose from a wealth of information on more than 95% of American households, including 300+ data attributes.

4. Multichannel Marketing Data

Reach more of your best prospects using Multichannel Marketing. Follow up your email offer with direct mail piece and/or a phone call and increase your response rates.

5. Email Campaign Deployment

Let Anchor deploy your offer for optimal delivery & response! Our team of experts will deploy your offer using industries best practices and provide you with reported details including emails opened and the number of clicks that link to your offer or web page.

CLICK HERE to request a list count today!
See how you can get a GREAT return on your list investment.

Imagine if you had a crystal ball that could determine email addresses on your file that were likely to bounce, before you send your next email campaign…

Anchor’s Email Validation service allows you to “SEE” into the future!

Save time, money and reach your customers by scrubbing your file through our email validation process.  We can also process Email Change of Address updates for your undeliverable emails.

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We improve your list by:

• Verifying email addresses are active
• Correcting  format, typos and syntax errors
• Validating SMTP servers, “domain knocking”
• Flagging known “screamers” & “hard bounces”
• Suppressing opt-outs & DMA’s “Do Not Email” 

Maximize Your Email Marketing Performance!
Protect your ISP reputation by reducing the number of bounced records on your file and stay connected with your customers.

“Anchor’s Business Email Append Service added email addresses to more than 30% of our contact database. We’ve saved thousands in direct mail costs, increased  customer communications and LIFTED SALES!” – VP of Marketing

How B2B Email  Append Works:

B2B email append is your cost effective, quick and easy solution to begin driving new business.  You provide your business contact list with “First Name, Last Name, Company Name, and Postal Address” for each record. We will match your database against our 5.5 billion opt-in email masterfile and provide you with an email address where a confirmed match is found.   Our in-house service bureau verifies you receive current, accurate, and CAN-SPAM compliant email addresses appended to your file.

In order to achieve the highest match rates possible for our clients, Anchor applies a two-step append process.

1.  Data matching using our Business Email Database
2.  Email creation based on domain & email pattern rules

Once appending process is complete, we’ll send a Permission-Pass “Welcome Email” on your behalf.

Our average match rates for business-to-business projects range from 25-40%.

What are the benefits:

•     Increase response rates!
•     Drive customers to your website, boosting online traffic.
•     Communicate  faster and more effectively with your customers and prospects.
•     Retain customers by sending relevant and targeted communications.
•     Acquire current, accurate emails addresses.
•     You only pay for records that are 100% deliverable.

We can assist you in the planning and execution of your B2B Email Marketing program.

Processing with email list hygiene, telephone verify/append, and postal supercleanse services can help take the guesswork out of your marketing program.  Increase deliverability and maximize sales opportunities by confirming that your contact lists are current, accurate and deliverable.

Email List Hygiene – Verify and update email address lists – before you send your next campaign.  Check and correct for typos, syntax errors, invalid domains, and other known bad email address. Validate an inbox exists at domain

Telephone Verify/Append – Increase connect rates by making sure the numbers you have on file are up to date. Plus, identify wireless, business, residential, and Do Not Call (Federal, State and DMA) phone numbers

Postal SuperCleanse - Correct undeliverable addresses, remove deceased contacts and update addresses of individuals who have moved. We are so confident this works, we guarantee your return on investment will more than double the cost of this service or we will refund you the difference.

Contact us today and save 25% on any of our List Hygiene Services above!