PRESS RELEASE: The Fortunoff Backyard Store has chosen Anchor Retail as their CRM Database Marketing and Email Campaign Service Provider
Anchor Retail will provide its customized relational CRM database services including database design; database maintenance; modeling and analysis. In addition Anchor Retail will provide full-service email marketing solutions including email appending, data hygiene and campaign deployment.
These relational marketing database solutions will help bridge the gap between marketing strategy and implementation across online and offline channels. Anchor Retail’s custom database capabilities will allow the Fortunoff Backyard Store to have an accurate and complete view of their customer base, more precise targeting, purchase and response history, advanced reporting and analytics, profiling and other key elements needed when making business decisions that are critical to retention strategies. (read full news release)
