Anchor Computer

Spring is here.  Whether you have email, telemarketing, or direct mail lists, having accurate, reliable information that’s updated regularly is the key to staying in touch with contacts year round.

Nearly every contact database accumulates inaccurate or out-of-date information and it is estimated about 25-30% of data goes bad each year.  People relocate, change jobs, change service providers, they even change names.  Plus, there may be duplicate contact records or data that was never good due to typos or bogus information.

Click here to save 25% off List Hygiene Services!

How does your data measure up?

• 1/3 of  emails are lost to list churn,  bounces, and SPAM complaints every year.
• 14% of all phone numbers go bad, as over 40 million people move annually.
•  8% of all Standard Mail^TM is undeliverable because of incorrect addresses.

You’re not alone!

Deliverability, and getting your messages in front of  target customers or prospects, remains a key challenge for marketers. In fact, a MarketingSherpa study found this as a very important challenge for over 55% of marketers last year.

So what can you do?

You can ensure your contact lists are current and accurate by enhancing, appending and/or verifying your database.  Here are 3 highly recommended services to get you started:

Email List Hygiene & ECOA - Verify and update email address lists – before you send your next campaign. Check and correct for typos, syntax errors, invalid domains, and other known bad email address. Plus, find an updated email address to reactivate customer relationships.

Postal SuperCleanse - Correct undeliverable addresses, remove deceased contacts, and update addresses of individuals who have moved. We are so confident this works we guarantee your savings will more than double the cost of this service.

Telephone Verify/Append – Increase your connect rates by making sure the numbers you have on file are up to date.  Plus, identify wireless, business, residential, and Do Not Call (Federal, State and DMA) phone numbers.

Spring cleaning your lists can help maximize your marketing opportunities, keep you in touch with contacts on your list, and increase your ROI. 

Click here to request a FREE Accuracy Test on Your File.
If you find your data needs a spring cleaning, we will give you  25% off any hygiene service above!*

Businesses that work with Anchor Computer return year after year as they recognize the ROI benefits of data cleansing and appending.  Stay in touch with more customers…improve engagement and increase sales…  It’s a win-win situation!

* First time customers only.

Offset Postage Increase with Address Hygiene

It’s official – the USPS® postage increase has gone into effect on January 22, 2012. This is the second postage increase approved by the Postal Regulatory Commission in less than a year. Most direct mailers will see an average increase of about 2.1% or between $0.004 and $0.001 per mail piece.

Despite the increased cost of mailing, marketers see the value in keeping direct mail as part of their 2012 marketing program. In fact, a study performed in 2011 reported that 50% of consumers still prefer receiving direct mail to any other channel. Finding a solution to decrease mailing costs versus reallocating marketing budgets has been a challenge.

Request a FREE DATABASE EVALUATION REPORT to see how Anchor’s SuperCleansing Platinum Bundle can help offset the postage increase and SAVE YOUR DIRECT MAIL BUDGET.

Optimize the delivery of your mailing list using a combination of Anchor’s postal processing services, all bundled together into one “budget saving” solution.  

Anchor’s SuperCleansing Platinum Bundle includes:

NCOALink^® – Process your mailing lists against the 48-month NCOA^Link® dataset of approximately 160 million change-of-address records filed with the USPS^®. Update mailing lists, including individuals, families and businesses that have moved.

DPV^® (Delivery Point Validation, confirms an address exists and is a USPS^® delivery point) – DPV^® allows you to eliminate costs by not mailing to non-existent addresses.

LACS^Link®  (Locatable Address Conversion System, 911 Address Conversion Tool) - Converts rural style addresses to city style addresses, improving deliverability.

CASS^TM (Coding Accuracy Support System) – Improves the Address Standardization, ZIP^® Correction, ZIP+4^® Appending, Carrier-Route Coding, Delivery Point Coding, Error Message Code, CASS^TM Report and NDI Report.

DSF^2®  (Identifies Deliverable Addresses and Specific Address Attributes) – Allows you to identify business versus residential delivery points, as well as, vacant and seasonal addresses.

AAE (Anchor Address Enhancements) – Improve addresses that cannot be ZIP + 4^® coded, resulting in improved deliverability. By using an individual name and special matching logic on the address to locate a similar address in large reference file databases, we can determine which address elements need to be changed to make the record ZIP+4^® codable. Verify an actual address exists down to an apartment or suite number. AAE also adds missing secondary address information.

Deceased/Prison Suppress  – Eliminate deceased individuals and individuals with prison addresses from mailings, prior to a promotion.

Merge Purge – Identify duplicate records in your database, based upon your marketing criteria.  Our program goes beyond name and address comparison and incorporates additional data matching elements for increased accuracy, across several different files. Any data in your file such as: Social Security Number, Gender or Telephone Number may be used for your duplicate identification process. Matches can be based on unique individual or household levels.

 Pricing of these products and services is neither established, controlled, nor approved by the United States Postal Service®.  The following trademarks are owned by the United States Postal Service®:  USPS, United States Postal Service, ZIP, ZIP Code, ZIP + 4, LACS^Link, NCOA^Link, DPV, DSF² and CASS.

Almost 30% of U.S. household have switched to a wireless provider as their main phone service, via a Citi Investment Research report.

Identify Wireless Numbers in Your Database

If you need to identify wireless numbers, for compliance with TCPA and/or for customer opt-in communications, Wireless Block Identifier and our Wireless Ported Number file provide a comprehensive and economic solution.

Anchor uses the Wireless Block Identifier and the Wireless Ported Number file to identify Area Codes and Exchanges or blocks of numbers assigned to wireless carriers in the U.S and Canada.  Updated monthly, the file includes nearly 450,000 blocks representing about 450 million phone numbers assigned to cellular phones, as well as approximately 600,000 landline numbers that have been switched from land to wireless.  Contact us today to identify wireless numbers on your contact lists.

Additional Phone Data Services:

Consumer & Business Phone Verify and Append
Add numbers where they are missing and verify numbers you already have

Wireless Phone ID/Ported ID
Identify wireless numbers on your database

Reverse Phone Append
Add names and postal addresses to match telephone numbers

Do Not Call Services
Identify contacts who have filed to be removed from telemarketing lists

Canadian Phone Verify & Append
Add Canadian numbers where they are missing and verify numbers you already have

Processing with email list hygiene, telephone verify/append, and postal supercleanse services can help take the guesswork out of your marketing program.  Increase deliverability and maximize sales opportunities by confirming that your contact lists are current, accurate and deliverable.

Email List Hygiene – Verify and update email address lists – before you send your next campaign.  Check and correct for typos, syntax errors, invalid domains, and other known bad email address. Validate an inbox exists at domain

Telephone Verify/Append – Increase connect rates by making sure the numbers you have on file are up to date. Plus, identify wireless, business, residential, and Do Not Call (Federal, State and DMA) phone numbers

Postal SuperCleanse - Correct undeliverable addresses, remove deceased contacts and update addresses of individuals who have moved. We are so confident this works, we guarantee your return on investment will more than double the cost of this service or we will refund you the difference.

Contact us today and save 25% on any of our List Hygiene Services above!

Many phone verification and append services offer only Consumer or Business data. We know that lists  contain both. When combining these two services match rates improve significantly!

Choose your priority – do you want Business matches first then Consumer? Or should we match Consumer first then Business? By identifying whether contacts are Business or Consumer, you can better communicate with them. Cost benefits of combing these two services in one pass will save you money.

• Save time, effort and money.
• Reduce the number of wrong numbers & redials.
• Increase customer connect rates.
• Reach more customers at a lower cost.

Now, you can do this all in one step and get 20% off!*

Related Phone Data Services: Phone Number Appending, Phone Number Verification, Wireless Identification, Reverse Phone Append (includes Wireless & Private #’s), Do Not Call-Federal, State, DMA & Disconnects Identification, Telemarketing Lists and Canadian Phone Verification & Append Services.

*Discount off website published prices. Offer good until 7/31/2011.