New Postage Rates Are In Effect: Is your Direct Mail Program Ready?

January 23rd, 2012



Offset Postage Increase with Address Hygiene

It’s official – the USPS® postage increase has gone into effect on January 22, 2012. This is the second postage increase approved by the Postal Regulatory Commission in less than a year. Most direct mailers will see an average increase of about 2.1% or between $0.004 and $0.001 per mail piece.

Despite the increased cost of mailing, marketers see the value in keeping direct mail as part of their 2012 marketing program. In fact, a study performed in 2011 reported that 50% of consumers still prefer receiving direct mail to any other channel. Finding a solution to decrease mailing costs versus reallocating marketing budgets has been a challenge.

Request a FREE DATABASE EVALUATION REPORT to see how Anchor’s SuperCleansing Platinum Bundle can help offset the postage increase and SAVE YOUR DIRECT MAIL BUDGET.

Optimize the delivery of your mailing list using a combination of Anchor’s postal processing services, all bundled together into one “budget saving” solution.  

Anchor’s SuperCleansing Platinum Bundle includes:

NCOALink®Process your mailing lists against the 48-month NCOALink® dataset of approximately 160 million change-of-address records filed with the USPS®. Update mailing lists, including individuals, families and businesses that have moved.

DPV® (Delivery Point Validation, confirms an address exists and is a USPS® delivery point) – DPV® allows you to eliminate costs by not mailing to non-existent addresses.

LACSLink®  (Locatable Address Conversion System, 911 Address Conversion Tool) -Converts rural style addresses to city style addresses, improving deliverability.

CASSTM (Coding Accuracy Support System)Improves the Address Standardization, ZIP® Correction, ZIP+4® Appending, Carrier-Route Coding, Delivery Point Coding, Error Message Code, CASSTM Report and NDI Report.

DSF  (Identifies Deliverable Addresses and Specific Address Attributes)Allows you to identify business versus residential delivery points, as well as, vacant and seasonal addresses.

AAE (Anchor Address Enhancements) – Improve addresses that cannot be ZIP + 4® coded, resulting in improved deliverability. By using an individual name and special matching logic on the address to locate a similar address in large reference file databases, we can determine which address elements need to be changed to make the record ZIP+4® codable. Verify an actual address exists down to an apartment or suite number. AAE also adds missing secondary address information.

Deceased/Prison Suppress  – Eliminate deceased individuals and individuals with prison addresses from mailings, prior to a promotion.

Merge Purge - Identify duplicate records in your database, based upon your marketing criteria.  Our program goes beyond name and address comparison and incorporates additional data matching elements for increased accuracy, across several different files. Any data in your file such as: Social Security Number, Gender or Telephone Number may be used for your duplicate identification process. Matches can be based on unique individual or household levels.

 Pricing of these products and services is neither established, controlled, nor approved by the United States Postal Service®.  The following trademarks are owned by the United States Postal Service®:  USPS, United States Postal Service, ZIP, ZIP Code, ZIP + 4, LACSLink, NCOALink, DPV, DSF2 and CASS.

  1. January 23rd, 2012 at 21:42 | #1

    Can you tell me who did your layout? I’ve been looking for one kind of like yours. Thank you.

  2. February 1st, 2012 at 19:48 | #2

    Hi Ben,

    Thanks for the comment.

    Anchor Computer’s in-house programming and marketing team designed our corporate blog and newsletter. We manage the blog through WordPress.


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